Custom Photo Booth.

2023 has been a year of F1 activations for us here at Snapmatic.

Impressed by the quick turn around on the Mission Impossible activation at Silverstone,  The Motorsport brand experience agency Velocity  got in touch for another Photographic activation for their client for an Activation at the F1 in Austin, Texas.  

A number of ideas and integrations of concepts had been proposed - including generative AI Photo booth activations, face mapper AI activations and digital reaction games.

But sometimes a classic AI Background removal Photo booth is just what’s needed.

Uncomplicated and engaging.

A logistical challenge

We received the final go ahead for the activation with 3 weeks to go. With shipping times factored in, that was even less.  So what to do?

To save time, we decided to re-use the hardware configuration that we worked through from another activation we did at the F1 in Silverstone earlier in the year (details here), for another mission ‘nearly’ impossible project.

BUT with a whole extra 2 weeks compared to the last time around, and factoring in the bright Texas sunshine, we needed to up the brightness on the touchscreens just a little.  That caused a couple of headaches, but in the end was worth it. Direct Texas sunlight vs 1000 Nit touchscreen = the touchscreen came out ahead!

Creating the Experience

1. Design - the talented creative team at Velocity managed to produce the overlay artwork to some exact specifications from the brand team in record time.
2. AI Magic: To insert the subject into place, we utilized the Snapmatic AI background removal service. We provided an overlay to help users line themselves up for the shot.
3. Guidance: The user had a ultrabright screen to view and position themselves against for the photo activation. A sim racing chair was used to align the user to the camera and in perfect position.  
4. Perfecting the Look: To harmonize the captured image with the background, we applied a film grain filter, creating a seamless blend.

The results were displayed on the screen, and users scanned the QR code for their digital takeaway.

Results. Again and again.

There were a LOT of participants for this activation. We had record numbers of people though the experiences, and even more shares and downloads of the images.

The activation was prepared for the F1 race in Austin, but given the popularity of the activity,  the Brand team got us to pack down the activation and bring it over to the race at Mexico City the following weekend. Not an easy logistical operation!

Snapmatic's Impact

Snapmatic's imaging platform facilitated quick, fully white-labeled custom activations, delivering consistent, engaging content with swift turnarounds. Unlike lengthy custom builds, Snapmatic’s purpose-built AI and image composition platform excels in live event scenarios, offering a versatile solution for creating impactful experiences.

Key Takeaways

• Efficiency Through Innovation: Quick turnarounds with Snapmatic's adaptable platform bypass lengthy development cycles, offering timely, engaging solutions.
• Consistency and Engagement: Seamless experiences yield high participant engagement, shares, and downloads, driving memorable brand interactions.

Snapmatic's imaging processing and adaptable platform empower brands to curate dynamic, engaging experiences with remarkable speed and reliability, setting new standards in live event activations.

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